1969 :
The Leclerc Group breaks up. Edouard Leclerc and Jean Pierre
Le Roch go their separate ways. Seventy-five independent
distributors form a group around Jean-Pierre Le Roch under
the trading name EX, which is soon renamed
"Intermarché, Les Mousquetaires de la distribution"
(Intermarché - The Musketeers of retail distribution). A
logo is created.
Meaning of the current logo
The alignment of the figures represents equality, which provides "improved living standards for as many people as possible combined with a rational and well organised sales outlet". The swords represent the concept of fighting for competitive prices.
All these elements reflect values of proximity, nature, the land and respect for tradition.
From 1969
to 1979 : The independent distributors set up their
organisation: each member devotes two days a week to Les
Mousquetaires to ensure the group functions properly. The
Les Mousquetaires 'one third of your time' concept is born.
Each decision is taken collectively by regional managers
and is monitored by the national management.
1979 : Les Mousquetaires
launch Bricomarché and unveil their motto: "one
man, one trade".
1980 :
Invention of price display per litre or kilo, made compulsory
by law two years later.
The first Restaumarché is opened.
Who are we ?
Trading names
A europe-wide presence
