The APCM (Association for the Promotion of Water Sports Classes) is an association set up in 1985 with the aim of promoting and developing introductory training classes in maritime and aquatic skills, so that disadvantaged children of primary school age can develop their potential in a rewarding environment. Every year 120,000 children undergo training in centres which observe the water sports training charter.
The first shared products campaign which began in August 2003 allowed Les Mousquetaires to give more than 30,000€ to the association.
This amount is intended to fund water sports holidays for children from primary schools.